Our Story

Hey there,

Let’s get to know each other! Welcome to Dear Ivy, a Thai boutique label. Who are we? Well, we're a brand that’s all about empowering women, and guess what? We're also women-owned, so we've carefully handpicked and designed items we would actually wear on a day to day basis that boasts both comfort and versitality. 

Our items are designed with the modern woman's lifestyle in mind. She's a powerhouse of beauty, brains, and business, but she knows her limits and values her precious downtime. She adores pieces that adapt to her lifestyle, whether they're the basics for everyday routines or the stars of special occasions.

Our lingerie sets are a blend of timeless elegance with a hint of playfulness, and our robes are crafted from the softest satin and silk poly blend fabrics – it's like wrapping yourself in a cloud.

At Dear Ivy, we believe that lingerie should be like love – built to last. Fast fashion and trend-chasing? That’s not our scene. We strongly believe in and want to foster intentional and conscious shopping practices. Much like creating a capsule wardrobe, our items are versatile and can seamlessly fit into multiple settings and occasions, ready to mix and match as you please. No one-night stands with our pieces – it's all about long-term relationships.

Our first collection, "Breakfast In Bed,” was created as an ode to self love and indulgement - think cozy rest days in bed while pampering yourself to luxury. We hope that through wearing it we can pass on some of that magic to you!

We are all about celebrating the importance of girl time and contributing to a community of queens who uplift and support one another. Feeling good isn't just a mood; it's a lifestyle, and can be expressed through stylish and versatile fashion pieces. It's about being comfortable in your own skin and embracing that confidence, no matter what life throws your way.

Welcome to the world of Dear Ivy – where style, comfort, confidence and friendship unite. We can’t wait to see you shine.